sua·sion
Pronunciation: 'swA-zh&n
Function: noun
Etymology: Middle English, from Latin suasion-, suasio, from suadEre to urge, persuade -- more at SWEET
: the act of influencing or persuading
- sua·sive /'swA-siv, -ziv/ adjective
- sua·sive·ly adverb
- sua·sive·ness noun

(from Serling's blog)